"Bunk: The Rise of Hoaxes, Humbug, Plagiarists, Phonies, Post-Facts and Fake News" by Kevin Young, Graywolf. 560 pp. $30 What is more American than reinvention? After all, only a keystroke separates "making it" from "faking it." Change your name, rewrite your past, hobnob with the right people and occasionally murmur "old sport" and bingo, Jimmy Gatz, that poor kid from the Midwest, is now the debonair and diamond-studded New Yorker Jay Gatsby. [...]
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